Google Vehicle Ads, also known as Vehicle Listing Ads (VLAs), give Dealers the opportunity to showcase their available stock including new, used and factory stock to the most relevant customers ready to purchase.
Launched in the UK in early 2023, Google Vehicle Ads have become a must for Dealers and have delivered great results across the board
In simple terms, Google will match a users search term to vehicles listed within your Vehicle Feed.
For example, a user searches for 'Renault Clio for sale' (above image) and Google matches this to the vehicles in your feed to generate the Vehicle Ad.
The Google Vehicle Ad will include Make, Model, Mileage, Price, Condition & Dealer, all pulled from your feed.
Additional features include finance offer information such as monthly payments & deposit.
To be able to set Google Vehicle Ads up, there are a couple of things you need.
1 - A stock feed created and formatted just for Google Vehicle Ads. This may include some technical work in order to ensure that you are using the correct attributes and the feed is in the correct Google format.
2 - Google Merchant Centre allow listed for vehicle ads
3 - Google Business Profile which will need to be linked to the Google Merchant Centre
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